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The Making of an Iconic Movement: The El Primero

Discover the remarkable journey of Zenith’s El Primero, from its pioneering 1969 debut and surviving the quartz crisis to its status as an enduring legend. 

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Meet Teddy

Founder + Creative Director, TeddyBaldassarre.com

Teddy Baldassarre is the founder & creative director of one of the fastest growing retailers in all of luxury watches. Making his start as an independent video creator, Teddy has organically built the Teddy Baldassarre company to be one of the world leading educational destinations and authorized retailers. Teddy’s team of industry watch experts and content creators serve a global community of millions of watch enthusiasts with videos, photo, and written content. Teddy connects the modern consumer with the major luxury brands of tomorrow.

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